A uniquely crafted, Juniper-driven gin, made from seaweed and botanicals found in the Skagerrak region of the North Sea, Arcus, was looking to tell the elemental, seafaring and geographical story of this specific new blend to establish its difference in an already highly competitive global market.
The intense bottle color, which changes in different lights, evokes the different blue hues of the Skagerrak sea and the night sky, with the three points on the front suggestive of stars or the three country-specific navigation points - in Norway, Demark and Sweden – and a bold North Star seal, laser-cut into a premium, oak bottle cap, signifying provenance and craftmanship. Each and every element of the Skagerrak story is distilled into a bottle design to attract and inspire gin drinkers from this corner of the world to every other.