To move saké beyond the bounds of restaurants and into the glasses of adventurous and easygoing drinkers alike, we created an identity and design system which tell a vibrantly layered and symbolic story of saké with a bold, straight-up American-made offer.
SoGood Saké produces two types of premium, all natural and gluten-free saké – Ginjo (Premium) and Daiginjo (Super Premium). Each of the varietals offer a smooth, crisp and refreshing flavor.
Much like the spirit, our design begins with the rice grain. In the logo, the grain of rice is celebrated and activated as the accent over the ‘e’. The duality of the design continues throughout the brand. The graphics on the label create a scene from the makings of the drink – golden fields of rice are depicted as waves, a rice grain stands upright like the silhouette of a surfboard and the setting sun symbolize the milled grain of rice after fermenting saké, known as the pearl. This scene and the saké story inform the sunset and gold colors of each bottle.
The symbolic design of SoGood Saké reflects the eclectic desires of American drinkers, appealing to both traditional craft and the idea of discovery. Above all, visualizing the idea of shining a light on a new tradition for an iconic Japanese brew.