Our brand creation for new-to-world, freeze-dried snack and smoothie brand, Sow Good, brings to life its tasty, nourishing credentials and inspiring mission to fight food waste. The masterbrand identity stands proud as an open mouth biting down on an illustrated, green leaf icon - speaking to the total sustainability of the Sow Good offer.
Illustrative fruit and vegetable icons live within the mouth identity with the color of the lips always representing the main flavor of the product. Almost becoming their own emoji, they come to life across all touch points, from back-of-pack through to merchandise and digital where they animate with a bite being taken from them on scroll over.
Our copywriting and tone of voice for play-on-word product naming and straplines brings to life the daring and clever nature of Sow Good just as it is written into the brand DNA: “D (Delicious). N (Nutritious). A (Ambitious).”
Sow Good not only tastes and does good but is now looking good as it goes into the world to ‘Bite the good bite’ and fulfil its mission to create a positive food revolution.