Teals are taking a different approach to how traditional service stations are run by promoting a sustainable business model of small-batch and artisan brands, and products with a strong ethical ethos.
Our design expression for the innovative new brand welcomes people in and helps them discover the multi-sensorial and joyful world of the curious collections at TEALS. The eclectic idea behind the brand informs a colourful, playful identity and visual expression with a bespoke font and new logotype that feature in the style of a grid. The grid provides a recognisable and flexible system across print and digital media, reflecting the diversity of TEALS' offering as a roadside destination.
TEALS is now perfectly positioned to draw everybody in to discover and enjoy its unique offers – whether they are a local for life or just stopping by for lunch.