The Famous One

When you're Scotland’s most loved whiskey, how do you serve up a desirable new whiskey experience?

We partnered with The Famous Grouse on the innovation and brand creation of new premium, blended whiskey and addition to The Famous Grouse family – The Famous One.

The Famous One

Our approach to the design of The Famous One aims to appeal to existing Grouse drinkers as well as the next generation of younger whiskey drinkers who are looking to broaden their whiskey repertoire.

Reflecting this in the design expression we used bold typography, crafted elements and strong colors to communicate the brand’s confident character. The name halo’s the mother brand but denotes its special nature and the idea of everyone united together through ‘one’ spirit.

More contemporary details such as a newly etched Grouse icon in the roundel becomes a dynamic and stand-alone asset with the torn label depicting the blend’s more rough and ready nature.

To find out more about our work for The Famous One or any of our other brands, get in touch.

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Client

The Famous Grouse

Mode of life

Taste

To find out more about our work for The Famous One or any of our other brands, get in touch.

Get in touch