The Tyrconnell®

Pearlfisher New York partnered with prized Irish Whiskey brand, The Tyrconnell®, to enliven the brand's positioning as well as its visual presence, while reinforcing its authentic Irish heritage.

...

The brand earned its name from a legendary horse race in 1876 in which an unlikely chestnut colt, Tyrconnell, won against all odds. Symbolic of the brand and of the incredible liquid, we saw the opportunity to centralize this story, which brought pride and hope to the community.

Facing rising competition and demand, The Tyrconnell® saw the opportunity to further solidify a premium positioning for the brand, free of stereotypical Irish notions. This informed our approach to design through the lens of The Tyrconnell's 200-year-old tradition. Although the craft that yields the refined spirit remains unchanged-single malt and single barrel-elevating the unique heritage helps to reaffirm and celebrate the brand with a bold and contemporary expression of the legend that is The Tyrconnell®.

The updated logo for The Tyrconnell® adds dimension and vibrancy with a new, arched shape. Hand-drawn details, such as the age on the bottle's uncoated label, reinforce the spirit's crafted roots. Combined with bespoke stitching on the hang tags which take cues from saddle stitching, these details ensure the bottles are elevated and elegant.

Want to find out more?

Contact Us

N°1 Kombucha

...

Josh Wood

...

Little Moons

...

Cadbury

...

TRIBE

...

Access Entertainment

...

Seedlip

...

Meatsnacks

...

wagamama

...

B&O Play

...

Fémme

...

Reeves

...

Havana Club

...

Taylors of Harrogate

...

Orangeri

...

Zizzi

...

Driscoll’s

...

Jubel

...

nude

...

Oui by Yoplait

...

The Clock

...

Liberté

...

Jim Beam

...

Patrón

...

Rio

...

Little Dish

...

Tilda

...

Nerd

...

Market Pantry

...

Help Remedies

...

Viagra

...

Allay

...

Haller App

...

Cawston Press

...

ASK

...

Jamie Oliver

...

Watergate Bay Hotel

...

Lurpak

...

Ben & Jerry’s

...

Waitrose LoveLife

...

Lumi

...

NibMor

...

Blue Bunny

...

The Ardmore

...

Morris

...

Froosh

...

Jo Loves

...

Green & Black’s

...

Cheeky

...

Blue Bottle

...

Gather & Gather

...

Starbucks

...

GoMacro

...

Mr. Jones

...

Manomasa

...

Innocent

...

Wolfgang Puck

...

© Pearlfisher 2018 |

Privacy policy