Tilda

When you have a love of simple food, how do you share it with others?

With busy, but smaller households, looking for complete, healthy and more gourmet meal experiences, leading rice brand, Tilda, was fully prepared to offer an inspiring, healthy and fulfilling world of possibility, direct from its kitchen to yours.

Tilda

Our challenge was to creatively communicate the benefit of the exciting new Tilda Pulses & Rice ready-to-heat pouches range, being sympathetic to the core design but expressing the distinct look and feel of the new ranges to show the possibilities of Tilda and promote the key pulse ingredients and the interesting flavours it comes with.

The iconic Tilda blue works in harmony with vivid, tasty and punchy colours that make the globally inspired ingredients and different flavours sing out. The central heart represents the emotional connection Tilda wants to make and, by embracing the rest of the design, is visually expressing the fullness offered by a complete meal experience.

Client

Tilda

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com