TRIBE

When you’re joining the race late, how do you create a new kind of energy?

Inspired by a 1,000 mile run by its founders to fight human trafficking, TRIBE now boasts a community of 50,000 everyday athletes joined together by an ‘anything is possible’ attitude – the same attitude which drove the brand to create the highest quality, all-natural performance products and led to it looking for a new visual identity to drive exciting initiatives forward and reach a new ‘can do’ TRIBE.

TRIBE

A bold and inspiring new core idea – The Force of Nature – both challenges the perception of effective sports nutrition being synthetic and draws a link between the potency of TRIBE’s product, the joy of the outdoors and the overwhelming power of the natural world. This idea unifies the portfolio through a strikingly powerful, modern and elemental identity system. TRIBE is re-energising and empowering consumers to push their physical boundaries, never stop discovering the everyday and explore all it has to offer.

Client

TRIBE

Mode of life

Community

Leisure

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com