Westward Whiskey

In pursuit of perfection, how do you create an American Single Malt Whiskey unlike any other?

We partnered with Westward, a Single Malt reimagined and elevated American whiskey – to create a new standout visual identity and bespoke bottle structure and design that aligns with the brand’s positioning as a whiskey of the elements, born from the unique culture, climate, and abundant resources of the American Northwest.

Westward Whiskey

Westward has created a whiskey unlike any other, one that defies simple categorization, which inspired us to infuse Westward’s pursuit for perfection into a dynamic and bold design that speaks to – and elevates – its pioneering and superior position as the definitive American Single Malt.

Taking a bespoke, curated approach we touched every aspect of the brand to take it in a new direction – building a strong story for Westward while revolutionizing everything from the bottle structure and label to the colors as we brought to life the brand’s search for better - and doing things ‘The Westward Way.’ Each design element is a tribute to the whiskey’s birthplace in the American Northwest, showcasing attributes connected to the region and the resources that make it so remarkable.

The arrow now angles Northwest, rather than directly West, referencing that below-ground iron in and around Portland throws compasses off by a number of degrees. The colors also draw on the locality with the teal of the core label inspired by the Columbia River Gorge, which winds its way through the region and the mountains are a reproduction of a photo the brand’s founder took of the area for inspiration.

The copper detailed in the logo references the copper pot stills used in the distilling process and the bird illustrations reference the Brewer’s blackbird – a breed that migrates across the Pacific Northwest – both which are a nod to the Westward brewing heritage.

To find out more about our work for Westward Whiskey or any of our other brands, get in touch.

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Client

Westward Whiskey

Mode of life

Taste

To find out more about our work for Westward Whiskey or any of our other brands, get in touch.

Get in touch