Wolfgang Puck

If you’ve been a cut above the rest for decades, how does your identity reflect a recipe of success?

As a culinary icon and forward-thinking pioneer of the industry, the Wolfgang Puck brand needed to reinstate its cutting-edge leadership and influence.

Wolfgang Puck

Our challenge was to work with Wolfgang Puck and his team to emphasize what his brand and his portfolio of offerings are all about, creating a consistent thread across all touchpoints, using a new visual identity system so that audiences could feel Chef Puck’s iconic expertize across all brand expressions and experiences.

A new brand positioning blends Chef Puck’s characteristic warmth with his cutting-edge culinary acumen, reconstructing the brand architecture in a way that is both intuitive and efficient. The new Wolfgang Puck identity system reflects Chef Puck’s impact, and artistry, on the modern culinary world with a core identity, inspired by the blade of a chef’s knife and incorporating a WP symbol and unique Wolfgang Puck typestyle.

To find out more about our work for Wolfgang Puck or any of our other brands, get in touch.

Get in touch
Client

Wolfgang Puck

Mode of life

Luxury

Taste

To find out more about our work for Wolfgang Puck or any of our other brands, get in touch.

Get in touch