Wolfgang Puck

If you’ve been a cut above the rest for decades, how does your identity reflect a recipe of success?

As a culinary icon and forward-thinking pioneer of the industry, the Wolfgang Puck brand needed to reinstate its cutting-edge leadership and influence.

Wolfgang Puck

Our challenge was to work with Wolfgang Puck and his team to emphasize what his brand and his portfolio of offerings are all about, creating a consistent thread across all touchpoints, using a new visual identity system so that audiences could feel Chef Puck’s iconic expertise across all brand expressions and experiences.

A new brand positioning blends Chef Puck’s characteristic warmth with his cutting-edge culinary acumen, reconstructing the brand architecture in a way that is both intuitive and efficient. The new Wolfgang Puck identity system reflects Chef Puck’s impact, and artistry, on the modern culinary world with a core identity, inspired by the blade of a chef’s knife and incorporating a WP symbol and unique Wolfgang Puck typestyle.

Client

Wolfgang Puck

Mode of life

Luxury

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com