Looking to reinforce its presence by capitalising on consumer desire for convenience, Zizzi turned to Pearlfisher to develop and advance its takeaway offering.
We looked to position Zizzi at the centre of an important cultural shift, driving the evolution of takeaway from ‘food in a box’ to a moment of social connection. Zizzi is perfectly poised to own the ‘social night in' – each restaurant has a uniquely eclectic personality of its own but what unites them is their facilitation of a good time. We looked to elevate Zizzi’s takeaway offering from an expected extension of the restaurant to a meaningful manifestation – and continuation – of the brand experience.
Working with Zizzi's test chefs, we designed a revolutionary family of pack formats that solve numerous functional and business problems whilst bringing the dynamism, tactility and charisma of the Zizzi restaurant experience into the home. To mirror the abundance and diversity of a restaurant table in one’s very own dining room, each element was designed with both modularity and multiple usage in mind: pizza boxes become sharing platters and side containers fold out into mini-tables, but everything fits together perfectly to conserve space in delivery.