Driscoll's faced a unique branding challenge: in a largely unbranded category, they sought to forge a more emotional connection with their audience as they planned for greater global expansion.
We created a new Brand Strategy that captured their unique brand of berry joy: the notion that when Driscoll's berries are added to the mix, they make ordinary moments more special. This powerful brand idea was brought to life with an expressive and playful visual identity system. A handcrafted identity reflects the care that goes into growing their berries and the "Driscoll's dot" over the "i" is dynamic within the mark, taking on the different berry colors as it flexes across the system.
The newly designed identity system comes to life across their brand experience: website, communications, collateral, and their iconic packaging which lives in homes worldwide. The result is a vibrant, dynamic and flexible brand that is as joyful as the berries themselves.