Sipsmith
How do we evolve and flourish, with captivating craft and consideration?
Since becoming a subsidiary of Beam Suntory in 2016 and achieving B Corp certification, this quintessentially British brand has remained committed to being the best gin for both people and the planet. From its beginnings in a West London micro-distillery, Sipsmith has earned its reputation as the home of outrageously good hand-crafted gin.
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Sipsmith introduces a fresh identity and 2D evolution in its ongoing gin-making legacy. These changes harmonise with the launch of an eco-conscious, ergonomic, muted green bottle, elevating Sipsmith’s iconic character, wit, and charm. At the heart of this transformation, the ‘swan still’ takes centre stage, with the ‘S’ in the wordmark mirroring its playful and quirky essence, true to the brand’s signature style.
The new label design unveils a tapestry of hidden gems with emblematic illustrations, including a scooter that recalls the founders’ original delivery vehicle and a distiller proudly carrying the British flag. These elements artfully weave a captivating narrative, making Sipsmith even more intriguing and cherished for a global audience.
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