Green & Black's

We grew Green & Black's from small London challenger to global chocolate icon and helped the brand achieve a 789% sales increase over an initial two year period.

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DBA Design Effectiveness Award: Gold

With an 18 year brand design partnership resulting in 5 generations of brand identity and packaging design, our Strategy and Design teams came together again in 2002 to create a new brand design that succeeded in repositioning Green & Black’s from a worthy organic to an everyday luxury chocolate brand with a unique brand truth.

The test with any master brand identity is how well it transfers into other forms of communication and for Green & Black’s the core communication always features the brand, product and packaging.

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