Jo Loves

Our design for Jo Loves is subtle and sophisticated, recapturing the imagination as its creative founder travels the unusual journey of icon to challenger.

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After returning to the fragrance industry with the launch of new venture, Jo Loves, English scent maverick, Jo Malone MBE needed a new sophisticated expression that would immediately stand out as being iconic and identifiable.

Working together, Pearlfisher created a new platform and expression for Jo Loves that reflects Jo's personal values, her creative vision and fascination with scent whilst delivering the luxury experience so eponymous with the Jo Loves product collection. It is a calming palette of white textures and luxury finishes complemented by striking hints of red including the single red dot - Jo's creative signature and seal of approval.

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Zizzi

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Taylors of Harrogate

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Reeves

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B&O Play

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Fémme

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wagamama

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Havana Club

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Seedlip

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Driscoll’s

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Oui by Yoplait

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The Clock

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Liberté

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Jim Beam

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Cadbury

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Patrón

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Rio

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Little Dish

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Tilda

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Nerd

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Market Pantry

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Help Remedies

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Viagra

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Allay

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Haller App

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Cawston Press

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ASK

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Jamie Oliver

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Watergate Bay Hotel

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Lurpak

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Ben & Jerry’s

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Waitrose LoveLife

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Lumi

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NibMor

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Blue Bunny

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The Ardmore

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Morris

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Froosh

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Green & Black’s

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Cheeky

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Blue Bottle

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Gather & Gather

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Starbucks

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GoMacro

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Mr. Jones

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Manomasa

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YogaMood

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Innocent

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Wolfgang Puck

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