Gushers

The nineties – what a delicious time to be alive.

Friends, Furbies, and fruit snacks - no wonder it’s the decade everyone’s craving right now.

But one brand wasn’t ready for this revival: nineties icon Gushers had aged into obscurity since its original launch.

Lost in a sea of cartoons and cliches. Watching young pretenders dominate the shelves. Gushers needed to get its groove back and make the most of the moment - for OG fans and the teens digging out their parents’ baggy jeans.

It was time to look back - and head forward.

To capture the emotional appeal of a time gone by for the self-expressive vibe of the here and now. Because while today’s teenagers are borrowing from nineties nostalgia, their attitude is all their own – and they’re hungry to unleash it on the world.

We took that inside/out boldness and made it visible. Acid-bright colours. Playful graphics. Hand lettering. And a refined version of the original backdrop. Gushers caught fresh attention and revived old-school crushes.

Showing up with a splash across social media, activations and collaborations, this is now a range with consistency and clarity, as well as flex and flavour.

No fads. No pastiche. Just an energetic escape into a simpler, pleasure-packed time.

Step aside, oversized denim and Polly Pockets – Gushers is the ultimate nineties comeback.