McDonald’s

With over 60 million interactions with people every day, what makes each moment special?

The McDonald’s menu is full of famous favorites. We pulled out the most delicious and iconic aspects of each menu item to redesign their entire packaging system from top to bottom – Big Mac® to McFlurry® – making feel-good moments easy for everyone.

McDonald’s

A new look for a lasting legacy.

We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. The renewed design brings a sense of joy and ease to the brand through bold graphics.

Placing McDonald’s playful point-of-view front and center, we evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead.

From the cool blue waves on the Filet-O-Fish® clamshell to the golden, melting cheese on the Quarter Pounder® with Cheese, the packaging makes for an expressive, visual system. Each wrapper, clamshell and pack is identifiable, joyful and simple.

With evocative, easy-to-understand graphics, McDonald’s’ new packaging is recognizable regardless of where in the world orders are being assembled, shared and enjoyed.

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Client

McDonald's Corporation

Mode of life

Taste

Expertise

Packaging

To find out more about our work for McDonald’s or any of our other brands, get in touch.

Get in touch

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]