McDonald’s

Serving up purpose and pleasure

Minimalist red McDonald's french fry container with yellow Golden Arches and a graphic french fry print inside and flip through to different McDonald's brand elements.
Brown paper McDonald's take-out bag with yellow handles curved into the shape of the Golden Arches against a red background.
Minimalist red McDonald's french fry container with yellow Golden Arches and a graphic french fry print inside and flip through to different McDonald's brand elements.
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“We’re proud to debut this redesigned system as the brand evolves the future of fast casual dining. Across every menu item, Pearlfisher helped to ensure this redesign enhances the McDonald’s identity, highlights the specialness of our menu and delivers on our commitment to quality.”

Barbara Yehling

Senior Director of Global Menu Strategy
McDonald’s Corporation

Packaging made to work from the menu to the moment you tuck in.

McDonalds has over 40,000 restaurants in more than 100 countries.

It hands over 60 million pieces of packaging to diners every day, so the design of that packaging matters.

Because it’s where logic meets magic.

It helps the kitchen to deliver the speed and quality the brand’s known for.

It’s what people hold close as they get the taste they’ve been craving.

It’s the brand at its most wide reaching, and its most up-close and personal.

We rooted the redesign in what everyone knows and loves about McDonalds – the food. We defined what makes each menu item iconic and illustrated that uniqueness on pack.

Simple, easy, and ready to work globally.

Filet-O-Fish to McFlurry, it’s a system that connects - visually and operationally, because it’s that perfect combination of practical and playful.

From putting in the order, to that last fry in the bottom of the box, this is packaging that delivers a feel-good moment for everyone. Everywhere. Every day.

Modern McDonald's flagship interior featuring a yellow painted ceiling, wooden slat partition wall, and contemporary seating with indoor plants.
Person in ref puffer jacket holding a tote bag that is McDonald's themed displaying a the burger animation transferred to a tote bag form
McDonald's product lineup
Minimalist white closed McDonald's burger box with a small yellow Golden Arches logo on the front edge against a plain white background.
Two surfboards featuring a white top and a blue-and-teal scalloped wave pattern leaning side-by-side against the side of a yellow retro camper van. The van is parked on wet sand at the beach on a bright, sunny day.
Minimalist graphic illustration representing the cross-section layers of a McDonald's Big Mac burger.
Animation stack of the McDonald's Big Mac ingredients on the packaging.
McDonald's packaging and products on a tray behind a yellow background.
Animation of the iconic McDonald's cup spinning to reveal different versions of the cup behind a yellow background.
Red flip-flops with yellow straps sitting beside a red-and-yellow striped towel by the edge of a swimming pool.

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