Seedlip

Creating and crafting a new category

A bottle of Seedlip Grove 42 beside a hand holding a iced cocktail garnished with a blood orange slice and mint leaf against a cloudy sunset sky.
A layered cocktail garnished with a ginger slice set against a light green background with blue typography reading "ingredients reimagined as playfully captivating works of art".
Seedlip bottle
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“Pearlfisher’s world class expertise both in drinks and creating challenger brands has created the perfect aesthetic balance between spirit category cues and Seedlip as a new category of drinks relevant to the modern day.”

Ben Branson

Founder
Seedlip

A new spirit for a new era of drinking.

Back in 2015 there were very few answers to the question ‘what do you drink if you’re not drinking?’. But that was before Seedlip.

Because Seedlip didn't just launch a new drink. It created a new category.

Working closely with founder Ben Branson, the world's first distilled non-alcoholic spirit became a brand that shifted people’s perceptions of alcohol-free.

Zero cliches and no cliched zeros: this is a beverage brand as desirable as any behind the bar.

The past, reimagined: the craft of distillation, herbal remedies and the beauty of botanicals creates a world of more in a shelf that speaks only of ‘less’. Handcrafted illustrations, a refined monogram and copper detailing combined nature, heritage and modernity, setting Seedlip apart. Not a spirit. Not a soft drink.

Disruptive from seed, to lip, to serve, Seedlip has changed the bar - and raised it. 170% year-on-year growth in its first three years, listings in over 300 Michelin-starred restaurants worldwide, expansion into 35 markets, and acquisition by Diageo just five years after launch, its first investment in the non-alcoholic space.

A pioneering brand, and a benchmark for every premium non-alcoholic spirit.

A person wearing a wide-brimmed blue hat and a bright lime green coat holding a clear cocktail glass garnished with a purple crocus flower.
A bottle of Seedlip Grove 42 beside a hand holding a iced cocktail garnished with a blood orange slice and mint leaf against a cloudy sunset sky.
A lowball glass filled with a vibrant red non-alcoholic cocktail, a single round ice sphere, and a green leaf garnish set against a warm orange gradient background.
An intricate, line-drawn "S" monogram inspired by copper stills and botanical vines embossed onto a textured green background.
A bottle of Seedlip Notas de Agave alongside two garnished non-alcoholic cocktails set against architectural shapes, desert hills, and a warm sky.
A cocktail glass garnished with a prickly pear slice balanced atop bright red over-ear headphones on a teal velvet sofa.
A stylish model in teal pants and a light green top sitting in a wicker chair holding a bottle of Seedlip Notas de Agave against a bright orange background.
Four outdoor Seedlip billboards lined up along a street wall showcasing different flavor profiles with vibrant colors and botanical illustrations.
A bottle of Seedlip Spice 94 centered between two hands holding chili-rimmed orange cocktails garnished with carrot tops on a concrete tabletop.
Close-up of a dark layered espresso-style cocktail in a coupe glass, garnished with a slice of citrus against a warm gradient background.
An intricate copper "S" monogram lapel pin attached to a green suit jacket alongside a patterned purple silk pocket square.
A hand holding a bottle of Seedlip Spice 94 by the neck against a warm, gradient orange background.
Two Seedlip non-alcoholic cocktail menus featuring botanical illustrations next to an iced cocktail garnished with fresh mint, resting on a terrazzo surface in sunlight.
A highball cocktail glass with a salt and chili flake rim set against colorful draped fabrics and a soft sky background.
A large vertical banner displaying Seedlip citrus and ginger botanical illustrations mounted on the side of a red brick building.
An iced cocktail garnished with peppercorns next to a cream coaster printed with an orange botanical illustration, set on a warm velvet surface.
A hand reaching across a wooden table toward a chocolate-dipped orange cocktail in a stem glass, with a bottle of Seedlip Spice 94 and a copper jigger set against a dark green backdrop.

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