Always aim for a win-win outcome.

"I studied as a linguist, trained in advertising and landed in design, where I met my future business partners. Over 30 years on, I still feel fortunate to be enjoying the adventure we began together.

My role has evolved over time, from client management to business strategy and leadership, and now to stewardship. Along the way, I spent twelve years living in New York and leading our US business, gaining hands-on experience on both sides of the Atlantic. Today I help guide Pearlfisher across London and New York and shape the next generation of the business.

We’ve always believed design can be a force for good, powered by a collaborative, independent culture. For me, this means building a progressive, ethical brand design agency where outstanding creativity and business excellence go hand in hand, and talented, ambitious people can flourish.

We’ve developed Pearlfisher around strong values, and my role is to ensure that this culture endures and evolves. That suits my natural mentoring and facilitative approach - with a pragmatic outlook, a steady sense of optimism and an instinct for finding common ground.

Outside Pearlfisher, previous trusteeships with Amantani, championing education in Peru, and the NY Iyengar Yoga Association have stretched and enriched my experience. Road biking keeps me grounded. I love the struggle of the climb, the speed of the downhill and the view from the summit."

Pushing the limits of what creative thinking can do for business and culture.

“Over four decades, my role has evolved from pack designer to shaping futures to inspire and drive meaningful progress for people and the planet.

As Co-Founder and Group Chairman, I build high-level relationships with like-minded clients and creative leaders. I share executive creative thinking that goes far beyond individual briefs to make a lasting impact.

I’m proud to say Pearlfisher has built some of the world’s most recognizable brands, including Cadbury Dairy Milk, Green & Black’s, Waitrose, Target, Wolfgang Puck, Jamie Oliver, Help Remedies, and Jim Beam. Along the way, we’ve picked up dozens of Design Effectiveness Awards and a coveted Gold Cannes Lion.

I’m here to challenge and inspire. Whether mentoring emerging talent or partnering with brand founders, I push the limits of what creative thinking can do for business and culture.

Off the clock, I chair the Haller Foundation, supporting ecological community development in Africa. And when I’m completely offline, I’m usually out in the garden, designing a different kind of plot.”

Navigating growth, change, and opportunity.

“Across 30 years in creative agencies, advertising, marketing, and non-profits, I’ve worn almost every hat, from agency shareholder to founder of a financial practice for creative businesses. I guide organizations through pivotal moments of growth and change, in both uncertainty and opportunity.

During my career, I’ve overseen financial planning, business operations, and strategic initiatives across multiple sectors and agency models. My role is to bring steady guidance, build trust, and clear the runway so our teams can do their best work.

Off the clock, I’m usually traveling, cycling, playing drums or bass, or spending time with family.”

Investing in your people is what gives you the edge.

“As Head of HR, I align people practices with business performance. Across recruitment, performance management, learning and development, and resource management, I make sure our culture actively supports our ambitions.

For over a decade, I’ve led global teams across different cultures and time zones. I have successfully managed change within an organization, establishing trust between HR and business leaders, as well as performance and operations.

I’m a principle-led leader who tackles challenges head-on. Great strategy gets you in the game, but investing in your people is what gives you the edge.”

The value is in the depth.

“Great brands are built when commercial ambition meets deep human connection. That conviction has shaped my career, and today it shapes how I lead Pearlfisher London. Strategy-first and human-centred, we build brand experiences that hold together across the whole customer journey, physical and digital. Helping organisations navigate their moments of change and growth.”

I’ve partnered with leaders across retail, financial services, travel and hospitality, media, and telecoms. My work spans global brands like Phoenix Group, 20th Century Fox, Radisson, Aviva, and BT, as well as iconic British brands including John Lewis & Partners, British Airways, Asda, Tesco, Waitrose, and Virgin Group.

At Pearlfisher, I guide our team to dive deeper, bringing together strategy and creativity to surface the pearl in every brand we touch.

Colleagues and clients describe me as constructively challenging, emotionally intelligent, and highly collaborative. I aim to bring calm, clarity, and true partnership to every project.”

Bridging strategy and design to focus on true brand purpose.

“As Managing Director at Pearlfisher NYC, I accelerate growth both for our clients and our agency.

Over my career at Design Bridge, Moving Brands, Turner Duckworth, and now Pearlfisher, I’ve built transformative relationships with global brands like Unilever, Diageo, PepsiCo, L'Oréal, and HP.

Trained in Product Design at Central Saint Martins, I blend semiotics with real-world design thinking. It’s a foundation that shapes every strategic direction I set and every creative idea I champion.

I lead a team of many talents, bridging strategy and design to elevate brands from functional to desirable and creating measurable commercial impact.

My approach? Honest communication, empathetic insight, and a low tolerance for anything that doesn't serve a brand’s true purpose. I listen closely to translate what clients actually need, not just what they ask for.”

I may spend my life behind the scenes, but I am always one step ahead when it comes to IT and my responsibility for leading the global IT team and the management, strategy, and execution of IT for the business.

I oversee IT and technical projects in alignment with organizational goals, constantly finding new ways to design, develop, and integrate new technology to enable the business and each individual to operate more easily and efficiently. I enjoy the challenge of constantly looking for ways to benefit the team's daily interactions and how we enable and future-proof our global operation.

With over two decades of industry experience, I’ve honed my skills in brand identity, visual systems, packaging, and brand world across diverse categories—ranging from food and beverage to pharmaceuticals, fashion, wellness, and premium spirits.

Throughout my career, I’ve had the privilege of partnering with both iconic brands like McDonald’s, General Mills, PepsiCo, Starbucks, Colgate, Campari, GoMacro, Diageo, Suntory, and AB InBev, as well as challenger brands such as Brew Dr., Genio Della Pizza, Intelligentsia, Thistle, and Sylva.

As a designer, I’m passionate about transforming big ideas into stories that drive positive business impact. I believe the magic is in crafting the details and breaking rules for the right reasons to truly stand out. As a partner, I see trust as the foundation for creating inspiring collaborative spaces. As a leader, I’m driven to continue to elevate the quality of our work and our partnerships.

What I love most about what I do is the opportunity to work alongside an incredibly talented and thoughtful team of specialists. Together, we dive deep to uncover creative solutions that empower brands to lead with purpose and create meaningful connections with their audiences.

Outside the world of branding, you can find me in the kitchen exploring ways to innovate and perfect recipes, writing and performing music, or using my hands to build, sculpt, and create in some shape or form.

Throughout my 18-year career, I've had the privilege of working with exceptional teams at Design Bridge, Brand Union, and Big Fish. My work has been recognized with various accolades, including D&AD Pencils, Pentawards, New York Festivals, FAB Awards, and DBA Design Effectiveness Awards. But beyond the trophies, what truly drives me is a passion for design excellence and the power of big ideas to transform brands.

Fostering emerging talent and advancing our industry remains close to my heart. As Co-President of Pentawards and as an Executive Creative Director and mentor at D&AD Shift Studio, I've dedicated myself to mentorship and advocacy.

I'm proud to bring my creative energy and passion for big ideas to guide our talented multidisciplinary design team while overseeing our diverse client portfolio that spans tech, beauty, healthcare, food and beverage, lifestyle, and beyond.

As Senior Director, Finance, I oversee the bigger business picture to ensure our creative and commercial success.

My education was always angled towards finance. I achieved a degree in Banking and Finance and qualified as an accountant, but I deliberately chose the path less traveled, taking my expertise into a finance career within the branding sector. I love working with inspiring and creative people, and the fluid and dynamic environment at Pearlfisher gives me the perfect balance.

I am sport mad—the more unusual or exciting, the better—and weekends will see me doing anything from rock climbing to boarding down active volcanoes!

As Head of Client Management, I’m responsible for all of our client relationships and overseeing our world-class Client Partnerships and Program Management teams. Since starting at Pearlfisher in 2014, I have led a whole suite of our clients to award-winning, impactful work. I’m always thinking about how to best ensure quality (and joy) in the delivery of our strategic and creative engagements with the full team.

I’ve partnered with challenger brands and iconic Fortune 500 companies and have led initiatives at Pearlfisher, including those with McDonald’s, Tecate, Yoplait, HP, Intelligentsia Coffee, Suntory Global Spirits, Driscoll’s, and Wolfgang Puck. Prior to Pearlfisher, I started at FutureBrand, where I worked with The Walt Disney Company and Axalta Coating Systems.

Now, with more than a decade in the industry, I am seriously passionate about building meaningful, long-lasting relationships that are rooted in trust and curiosity. I love to transform challenges into growth opportunities and ensure our partnerships evolve strategically for long-term success. I’m all about building brands because brands have that magical ability to affect how we think, feel, behave, and experience our world.

Born in Australia, I grew up in Thailand and lived in four countries before moving to New York in 2012, so I bring a global mindset to the table, alongside a real Aussie love of laughter. At work and in life, I like to tackle problems head-on with an empathetic, strategic, and creative touch. Outside of the studio, you can find me running around with the Prospect Park Track Club, cooking up a storm, or solving the New York Times Crossword.

A born Parisian who fell in love with London, I bring trilingual skills, a degree in Global Communications, and two Master's degrees in Branding to Pearlfisher. Efficient, straight-talking, and dedicated to achieving perfection for my clients, I have worked for a range of companies, including Havas and Publicis, across all aspects of the communications industry, from journalism to graphic design. Now, I tap into my extensive knowledge to help manage and nurture Pearlfisher's global clients.

Out of the office, I exercise my creative urges constantly, whether cooking, painting, going to the ballet, or taking photos on my travels. My love of exploration and learning about different cultures provides me with the empathy and curiosity that make me ideal for not only handling but also devoting myself to Pearlfisher's clients and brands.

As Executive Strategy Director at Pearlfisher London, I champion strategy as a lever for growth and a springboard for world-class brand expression. I lead an incredible team of strategists who bring curiosity, rigour and fresh perspectives to every brief.

I’ve led strategy teams at JKR and founded my own branding studio, partnering with brands including Pret A Manger, AB InBev, Warner Bros. and Big Issue Group. From high-profile global brand refreshes to multi-channel, culture-defining campaigns, the job is fundamentally the same: understand the brand deeply, then find the idea that makes people choose it.
I’m commercially minded at heart. I love getting under the skin of a business, asking the hard questions and cutting through the data to find the insights that change everything. I’ll challenge clients to challenge themselves, because standing still is the riskiest move any brand can make.

Years of working across Los Angeles, London and a few other stops along the way taught me to see brands through more than one cultural lens. Wherever I am, I bring a little wit, a lot of warmth and plenty of energy to push past the obvious and get to the good stuff.

I’m both an entrepreneur and an intrepreneur — so Pearlfisher’s innovative spirit is like wind under wings. Here, I can challenge what branding as a service can be, on projects where going into the deepest depths and coming up for air is encouraged.

My years as Founder of Verboten Group and time spent at CBX and Interbrand have prepared me well for the future. I can’t say there are many Fortune 500 categories I haven’t touched in 20 industry years—I’ve taken learnings from F&B, beauty, and technology and cross pollinated them with motor oil, women’s health and cannabis. I’ve learned that a shift in perspective is how we can make real change in this industry and in the world.

New York is my home but the time I spend away from her, engaging with other places and people, is what drives me to build brands that humans fall in love with, and that love humans back.

Moving into my fourth decade working in the design industry, I remain committed to learning, evolving, and applying my expertise in production to the teams and partners I collaborate with. Currently specializing in brand design at Pearlfisher, my career has encompassed digital photo restoration, prepress and reprographics, as well as production management for leading design agencies across London before transitioning to New York.

I have played a key role in bringing globally recognized brands to market, including Molson Coors, Campari, LVMH, General Mills, Kraft Heinz, and McCain, along with numerous private label and supermarket campaigns.

My passion for luxury packaging stems from its emphasis on precision and craftsmanship. I take great satisfaction in crafting distinctive tactile and visual experiences, carefully developed over extended timeframes to ensure exceptional quality and impact.