Food is essential to life. It is a universal social glue, giving us everything, from fuel to pleasure. But it has become increasingly complex, controversial and complicated. This turning point not only presents us withthe bigger challenges, but also greater future opportunities to feed peopleand the planet in better ways. To produce, regulate, distribute, benefit from and truly celebrate our food.
Through our design for life approach, we understand how consumer needs and desires are changing in the world of food & drink and what it means for brands.