Dec 04, 2019
The beauty industry is - for all its advances in ingredients, formula and compositions – still losing consumers in jargon and chemicals. But, a new generation of brands and products are capitalising on the successful areas of change seen in other categories, in order to develop a more relevant, progressive and desirable role for beauty.
In this month’s Futures feed - Edible Beauty - we explore the new generation of brands that are blurring the boundaries of food and cosmetics and are promising beauty from the inside out. Notable newcomers in this space include brands like Ringana, who are providing fresh and natural beauty products with sell-by dates on packs, and Loli, the world’s first zero-waste and organic beauty brand selling farm-to-table products.
In this latest feed, we explore four emerging themes of change, which are brought to life with key insights, best-in-class brand examples and opportunity areas for brands looking to capitalise on the emerging changes in the beauty sector.