As climate change, water scarcity and environmental concerns impact on our global food production, brands have the power to create the mainstream change we need to keep our growing world fed and watered.
In this month’s Futures feed - Food Reformations - we explore the innovations and technology behind where the food of the future will come from. We discuss how aesthetics and format will need to radically change, as we re-engineer resources and harness advanced and sustainable innovation. But, ultimately, our challenge is to make the food of the future both delicious and desirable. Notable newcomers in this space include Misfits, who are making juice products from the oddball produce that farmers can’t sell and The Wally Shop, a zero-waste food and lifestyle delivery service.
In this latest feed we explore five emerging themes of change, which are brought to life with key insights, best-in-class case study examples and opportunity areas for brands looking to capitalise on the emerging changes in this sector.