Intimacy and engagement shape our daily lives in almost every way – even on subconscious levels. But, living through a year that has both separated us, whilst also bringing us together, has forced us to reappraise not just what our human intimacy means to us, but the different role it will play in our futures. We are now looking to brands to help us leverage intimacy as a way to make the moment of connection more meaningful, engaging and emotional.
In this latest Futures Feed – An Intimacy Dilemma – we explore four emerging areas of change, which are brought to life with new insights, up to the minute innovative examples and opportunity areas for brands. We present the ways in which they can embrace these changes to design, innovate and express a new idea of intimacy in a changing culture and new world order of togetherness.
Four key themes of Change
1. Borderless Bonds
Searching for new ways to share intimacy and experience, without physical proximity.
2. Intimacy for all
Creating pleasure for differently-abled bodies and desires through more inclusive narratives enabled by better design.
3. Sensual healing
Looking for an intimacy that is both pleasurable and healing, to meet new needs arising from a heightened awareness of our own company and our own health.
4. Autonomous Intimacy
Finding ways to celebrate autonomy, self-love and feeling secure in solitude, whether in or out, of a relationship.
