Pre-processed TasteAug 10, 2020
Today popular farming methods and the production of 'big-food' brands often prioritise mass yield, commodification, shelf life, perfect appearances and uniformity, all over the expense of delicious natural colours and flavours, as well as nature's own nutrition.
In this month’s Futures Feed we look at the change in attitude towards food innovation, where the possibilities of process are no longer compromising on either appetite or indulgence. We explore the category-defying food and drink brands that are rejecting strict rules of production, or traditional retail categorisation, by cultivating flavour processes for products from the ground up.
Here are the four major themes directing a dynamic new future in the evolution of taste creation and opportunity areas for brands looking to infiltrate this exciting sector.