E-CLOTH

In a toxic world of chemicals, how does a smart cleaning brand cut through with simplicity?

With cupboards overloaded with chemical cleaning products, E-Cloth is set to revolutionise the way we clean by encouraging us not to use harmful chemicals, with E-Cloth you just add water.

E-CLOTH

E-Cloth was born 25 years ago with a unique product technology at its core: smart microfibers that can clean the entire home with only water. Today, the product is more relevant than ever, but the brand was not succeeding at telling people why.

Our design expression for E-Cloth gives a bold and single-minded meaning to the letter 'E' which visually manifests into a distinctive packaging format and ownable language that defines E-Cloth's qualities – easy, efficient, enduring and environmental. This language is used on and off pack across the brand's website, social media channels, and advertising campaigns to communicate the brand's point of difference and desirability of its products.

To find out more about our work for E-CLOTH or any of our other brands, get in touch.

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Client

E-CLOTH

Mode of life

Leisure

Awards won

The Dieline Awards

D&AD Awards

Design Week Awards

To find out more about our work for E-CLOTH or any of our other brands, get in touch.

Get in touch

 

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