Owned by PepsiCo and operating in over 47 countries, SodaStream is a pioneer of sparkling water creation, the brand has been empowering consumers to challenge the status quo and to create sparkling water experiences in the comfort of their own homes.
As the trend of making fresh sparkling water at home continues to grow, SodaStream was looking to reassert its expertize and leadership with a full 360° brand repositioning. To tap into its consumers’ growing interest in design, innovation, mixology, and user-experience fields, we partnered with SodaStream to redesign its new visual identity system, packaging and tone of voice.
Inspired by the brand’s new call to action, Push for Better, we introduced a new brandmark consisting of two interlocking water droplets arranged in a yin and yang formation of the brand’s signature letter “S”, evoking balance, harmony and the planet. The contemporary new “SodaStream” word mark and bubble-shaped typography are a nod to its core product, while a more natural color palette of blues and sand adds sophistication across branding, advertising, and digital touch-points, enhancing people’s experiences with the brand and its products.