How do we forge ahead as pioneers and create a stream of change?
The story of SodaStream has always been about a change for better. As the pioneer of sparkling water creation, the brand has been empowering consumers to challenge the status quo and to create sparkling water experiences in the comfort of their own homes.
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As the trend of making fresh sparkling water at home continues to grow, SodaStream was looking to reassert its expertise and leadership with a full 360° brand repositioning. To tap into its consumers’ growing interest in design, innovation, mixology, and user-experience fields, we partnered with SodaStream to redesign its new visual identity system, packaging and tone of voice – as it introduces a new tier of elevated products.
Every aspect of our new design vision and brand experience embodies SodaStream’s trailblazing attitude and stream-of-change mentality as it drives forward its sustainability mission and ‘Push for Better’ call to action. The S symbol acts as the key graphic asset for the brand. Two interlocking water droplets arranged in a Yin and Yang formation to create a signature ‘S’ – depicting balance and harmony, as well as resembling the planet. The contemporary new ‘SodaStream’ wordmark and bubble-shaped typography are a nod to its fizzy core product, while a more natural colour palette of blues and sand adds sophistication across branding, advertising and digital touchpoints.
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