Æcorn Aperitifs

When you’ve changed the way the world drinks once, how do you do it twice?

Traditionally an alcoholic beverage, the before-dinner drink has long been understood to increase our enjoyment of food. Æcorn Aperitifs makes way for exciting, new options and extends the backbar with three varietals – Dry, Bitter and Aromatic.

Æcorn Aperitifs

Inspired by 17th century herbal remedies as well as lepidopterology (the study of moths and butterflies), we built a refined ecosystem for Æcorn Aperitif's identity, brand world and packaging design to develop within.

We took all the elements provided by the Æcorn team and wove them into a story of duality – the levity of the butterfly and the foundation of the oak, a key ingredient of each varietal. The team at Æcorn shared an aphorism that says, "From small acorns, mighty oaks grow". This set us on the path for the brand to cover new territory as a nature company, establish brand world touch-points and breathe new life into the aperitif drinking occasion.

Client

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com