BEARFACE

If boundaries restrict freedom, how do you tear them down?

Crafted to create truly unique blends that transform how people experience Canadian whisky, BEARFACE offers a new way into whisky for a millennial consumer that speaks to their age, creativity and contemporary worldview.

BEARFACE

Working in close partnership with Mark Anthony Brands, we transformed the tired Canadian whisky category by introducing an innovative new challenger for people looking for adventurous new taste experiences that redefine the norm.

Unlike other whisky categories, Canadian whisky is not bound by the same stringent regulations and therefore has the opportunity to be much more progressive.

With a mentality to ‘HIDE NOTHING, FEAR NOTHING’ the BEARFACE brand identity evokes the adventurous, raw and honest spirit of modern Canada – and its people – found in every drop of BEARFACE whisky.

Inspired by the power and bravery of the bear, we designed a clawmark featured on the unique bottle design to form the core brand mark. Meanwhile, bold typography, authentic illustrations and patterns are based on marks made from hand-chiselling wood and have been transferred
digitally to preserve a crafted aesthetic with a more modernised look and feel.

Client

Marc Anthony Brands

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com