BEARFACE

If boundaries restrict freedom, how do you tear them down?

Crafted to create truly unique blends that transform how people experience Canadian whisky, BEARFACE offers a new way into whisky for a millennial consumer that speaks to their age, creativity and contemporary worldview.

BEARFACE

Working in close partnership with Mark Anthony Brands, we transformed the tired Canadian whisky category by introducing an innovative new challenger for people looking for adventurous new taste experiences that redefine the norm. Following swiftly on from the success of BEARFACE Canadian Triple Oak, we worked with Mark Anthony Brands again on an exciting new variant and design for their latest BEARFACE innovation – One Eleven Series.

Unlike other whisky categories, Canadian whisky is not bound by the same stringent regulations and therefore has the opportunity to be much more progressive.

With a mentality to ‘HIDE NOTHING, FEAR NOTHING’ the BEARFACE brand identity evokes the adventurous, raw and honest spirit of modern Canada – and its people – found in every drop of BEARFACE whisky.

Inspired by the power and bravery of the bear, we designed a clawmark featured on the unique bottle design to form the core brand mark. Meanwhile, bold typography, authentic illustrations and patterns are based on marks made from hand-chiselling wood and have been transferred digitally to preserve a crafted aesthetic with a more modernised look and feel.

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Client

Marc Anthony Brands

Mode of life

Taste

Paula Murray

Strategic Development Director


Get in touch with Paula to learn more about this life story or how we can help you.


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Chantal Goodman
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London
+44 (0)20 7603 8666
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Jamie Chalmers
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New York
+1 212 604 0601
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Lauren Vellek
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San Francisco
+1(415) 757-5010
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Paula Murray
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Copenhagen
+45 70 222 640
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David Ramskov Hansen
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