In close collaboration with Bewley’s, we embarked on a journey to inject vibrancy and cohesion across its portfolio, propelling the Irish icon to the forefront of today’s culture and coffee industry. Our redesign celebrates the untold stories of Bewley’s, from the legendary tales of the brand's Grafton Street Cafe to the modern stories of provenance and craft that are still being written.
The transformation breathes fresh life into Bewley's, shedding the shadows of a dark and gray palette that was lost on shelf for a world that captures the uplifting spirit of its Irish charm. Inspired by the striking stained glass windows of Grafton Street, we created a modular system that weaves graphic illustrations, textures and colors to tell Bewley’s ever-evolving stories across packaging, brand and beyond.