Bewley’s

Transforming Bewley's for a New Generation

Established in 1840, the history of Bewley's is intertwined with that of Ireland. But the much-loved tea and coffee brand recognised the need to bring its heritage into the modern day – and grace the mugs of a new generation.

Bewley’s

In close collaboration with Bewley’s, we embarked on a journey to inject vibrancy and cohesion across its portfolio, propelling the Irish icon to the forefront of today’s culture and coffee industry. Our redesign celebrates the untold stories of Bewley’s, from the legendary tales of the brand's Grafton Street Cafe to the modern stories of provenance and craft that are still being written.

The transformation breathes fresh life into Bewley's, shedding the shadows of a dark and grey palette that was lost on shelf for a world that captures the uplifting spirit of its Irish charm. Inspired by the striking stained glass windows of Grafton Street, we created a modular system that weaves graphic illustrations, textures and colours to tell Bewley’s ever-evolving stories across packaging, brand and beyond.

To find out more about our work for Bewley’s or any of our other brands, get in touch.

Get in touch

To find out more about our work for Bewley’s or any of our other brands, get in touch.

Get in touch