Bewley's
How do we express our heritage and find our place in contemporary culture?
Bewley's holds a storied legacy intricately woven into the fabric of Ireland. However, this cherished tea and coffee brand recognised the imperative to bridge the gap between its heritage and the contemporary world, aiming to find a place in the mugs of a new generation.
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We embarked on a journey to breathe life into its brand portfolio, infusing vibrancy, cohesiveness, and relevance into Bewley’s, catapulting this Irish icon to the forefront of today’s dynamic coffee industry and culture.
Drawing inspiration from the captivating stained glass windows of Grafton Street, we devised a modular design system. This elegantly weaves graphic illustrations, intricate textures, and a vivid colour palette to unravel Bewley’s untold stories. These narratives delve into history, culture, provenance, and craftsmanship, vividly depicting the brand’s multifaceted character across packaging and other brand touchpoints and creating a robust visual framework.
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