The name PG Tips needs no introduction. Part of the world's largest tea company – Lipton Teas & Infusions, the brand has been a UK household favourite for decades.
To better capture the special moment that PG Tips represents and move away from its previous, overly simplistic design that lacked character and depth, PG Tips partnered with Pearlfisher London to transform its visual identity and design.
Coinciding with the launch of its new and improved square teabag, PG Tip's new look bursts to life with vibrant aroma swirls, used as a visual device and a storytelling element. The idea was to give PG Tips a taste and refreshment narrative, along with the emotional benefits of tea. These aroma swirls gracefully encircle the product, symbolising the uplifting fragrance and flavour that await inside every PG Tips cup.
Retaining its iconic red and green hues, the refreshed colour palette is set against a white canvas, artfully evoking the depth and richness of its signature tea. Subtle highlights have been added to the logo, imbuing it with a touch of premium character. The new design conveys PG Tips' expertise in the world of tea and reinforces its commitment to delivering gold-standard taste, introducing a new gold roundel to its packaging design.
With these exciting changes, PG Tips is revitalising its image and rekindling its spirit, ready to reconnect with consumers and reignite the passion for this cherished brew.