Blue Bottle Coffee

If it takes time to control the perfect pour, how can you get it on the go?

With the cold brew category steaming up, Blue Bottle challenges the high-end coffee circle with their tasteful twist on the New Orleans Iced Coffee. To bring their beloved coffee expertise out of their cafes and into the hands and homes of consumers, they embarked on a ready-to-drink offering.

Blue Bottle Coffee

In creating an on-the-go offering, the challenge for the brand was how to share the extend the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.

We created a new design for the Blue Bottle that stays true to the heart of the brand and its Founder, James Freeman’s original vision, at once challenging coffee category cues while remaining modest and utilitarian. The carton makes a strong connection to dairy and evokes nostalgia, helping Blue Bottle’s product stand apart from the rest.

For a brand that began in the early 2000's with weekly doorstep deliveries of the freshest coffee, Blue Bottle is continually exacting their flavor standards and the best ways to get them into coffee lovers' hands. This particular method is specially designed for you to take the all-organic ingredients wherever your day leads you.

Client

Blue Bottle Coffee

Mode of life

Taste

Expertise

Packaging

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com