50% of coffee growing land will be unsuitable by 2050 and 140 liters of water are needed to create 1 cup of coffee. Compound Food’s eco-friendly, lab-grown, beanless coffee tastes, looks and smells like the coffee we all love without the negative environmental impact. Its mission is not to replace coffee, but instead to create a sustainable alternative that will help preserve the very environment that enables coffee to grow.
Our challenge was to develop a strong and cohesive brand for this innovative, food-tech startup, to bring their story, pioneering product and their mission to life.
The new striking and colorful visual identity showcases the out of the ordinary nature of beanless coffee and tells the story of the process behind Compound. From plant to fermentor to the brand’s water-saving efforts, each element is illustrated and contained within an abstract illustrated letter C.
Set against a vibrant color palette, the collection of these elements creates immediate impact and invites coffee lovers around the world to explore an exciting and multi-sensorial new world – and future – that looks, smells and tastes like coffee but without the negative environmental impact.