Daawat is the iconic flagship rice brand of Indian-based company, LT food. Aiming to help new audiences discover the potential of its finest grains, Daawat approached us to redesign its identity and portfolio for a European launch, with its sights set on future global development.
Our opportunity was to promote the rich heritage of the Daawat brand, drive consistency across its brand portfolio and forge more of a connection with consumers. Creating a strong and purposeful shelf presence and positioning underlines Daawat’s mission to develop a culture of ownership and excellence – and reinventing the idea of rice across the world.
The packaging design is vibrant and dynamic, breaking through the expected aesthetic on-shelf to connect with contemporary and foodie audiences across the globe.