Daawat

How do you build on the premium heritage of a local icon and give it global recognition?

By bringing to life its unique history, expertise and craftsmanship.

Daawat

Daawat is the iconic flagship rice brand of Indian-based company, LT food. Aiming to help new audiences discover the potential of its finest grains, Daawat approached us to redesign its identity and portfolio for a European launch, with its sights set on future global development.

Our opportunity was to promote the rich heritage of the Daawat brand, drive consistency across its brand portfolio and forge more of a connection with consumers. Creating a strong and purposeful shelf presence and positioning underlines Daawat’s mission to develop a culture of ownership and excellence – and reinventing the idea of rice across the world.

The packaging design is vibrant and dynamic, breaking through the expected aesthetic on-shelf to connect with contemporary and foodie audiences across the globe.

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Client

LT food

Mode of life

Taste

To find out more about our work for Daawat or any of our other brands, get in touch.

Get in touch

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]