DRTY Drinks embraces today's hard seltzer movement with a rebellious streak. Our packaging design, brand identity and strategic positioning for this confident new challenger aim to capture the imagination and reflect the lifestyle of today's millennials, speaking to this generation's work hard, play hard mantra.
Hard seltzer has proven its credentials as a lucrative drinks category in the US and after acknowledging opportunities in the UK, founders Oli Clements and Matija Pisk have introduced this healthier alternative to high-sugar ciders and calorie-dense beers with a new taste sensation of hard seltzer in two flavour variants of Raspberry Rose and White Citrus.
Our modern packaging design is lively, raw and confident and reflects individuals with a "not afraid to get their hands dirty" approach to life. Printed on stylish ready-to-drink cans, we crafted a bold typeface and striking illustrations of lips with an attitude which become an ownable graphic for the DRTY brand, deliberately unpolished and rough to spark intrigue with consumers looking to satisfy their craving to enjoy a new drinking experience.