DRTY Drinks

How could we communicate the spirit of a true rebel, with a design that challenges the status quo?

Taking on an emerging and exciting new drinks category in the UK, DRTY Drinks offers a rebellious, confident and fresh perspective, pioneering in the world of hard seltzer.

DRTY Drinks

DRTY Drinks embraces today's hard seltzer movement with a rebellious streak. Our packaging design, brand identity and strategic positioning for this confident new challenger aim to capture the imagination and reflect the lifestyle of today's millennials, speaking to this generation's work hard, play hard mantra.

Hard seltzer has proven its credentials as a lucrative drinks category in the US and after acknowledging opportunities in the UK, founders Oli Clements and Matija Pisk have introduced this healthier alternative to high-sugar ciders and calorie-dense beers with a new taste sensation of hard seltzer in two flavour variants of Raspberry Rose and White Citrus.

Our modern packaging design is lively, raw and confident and reflects individuals with a "not afraid to get their hands dirty" approach to life. Printed on stylish ready-to-drink cans, we crafted a bold typeface and striking illustrations of lips with an attitude which become an ownable graphic for the DRTY brand, deliberately unpolished and rough to spark intrigue with consumers looking to satisfy their craving to enjoy a new drinking experience.

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Client

DRTY Drinks

Mode of life

Community

Taste

David Ramskov Hansen

Managing Director


Get in touch with David to learn more about this life story or how we can help you.


[email protected]

Media inquiries
Chantal Goodman
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London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
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Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
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Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]