Fazer Yosa

If you’ve harnessed plant power long before everyone else, how do you stay ahead?

With oats becoming an emergent and popular ingredient within the world of healthy and sustainable lifestyle choices, Fazer Yosa needed to reinvent its expression to reclaim its iconic position in the market it had helped define two decades earlier.

Fazer Yosa

Oat-based products have emerged as one of the most popular and disruptive trends on the market. At the forefront of this trend is Yosa, a brand that's harnessed the oaty goodness and power of oats for the last 20 years. Recently acquired by one of the largest corporations in the Finnish food and drink industry, Fazer approached us to refresh Yosa's expression and make it stand out in what is becoming a crowded space.

Our design counteracts the cold cues of the category and celebrates the greatness and deliciousness of Fazer Yosa products. Illustrating Yosa as a plant, the Y logo signifies where everything related to the brand flourishes from whilst the strapline – We Know Oats – reinforces the brand’s heritage and expertise.

Client

Fazer Yosa

Mode of life

Nature

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
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Jamie Chalmers
briefldn@pearlfisher.com
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Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
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Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
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Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com