A family brand steeped in history since its inception in Beirut in 1857 – and a pioneering innovator continually boosting its diverse sub-brand portfolio, Gandour was looking to strengthen its master brand to help future development and expansion plans.
For our redesign of Gandour's iconic logo, we evolved the bellboy's face to inject a more joyful personality and enhance his smile's genuine nature and generosity, mirroring this in creating a more naturalistic and fluid wordmark. The new tagline, "What smiles are made of", is rooted in Gandour's approach to making people smile with its delicious range of confectionery products, enjoyed worldwide.