Havana Club 7

If you’re a prestigious blend of Cuban rum, tradition and craft, how do you bottle it all up?

With people thirsty for authentic drinking experiences, Havana Club 7 elevates the powerful sense of humanity prevalent in Cuba with a reinvention rooted in the idea of ‘crafted by hand,’ informing a brand vision that is as colourful, emotional and multilayered as the people of Havana itself.

Havana Club 7

Havana Club traces its roots back to Cuba in 1878. This national icon, built on centuries of Cuban rum-making tradition, is enjoyed by everyone from the man on the street to the president and is widely considered a national treasure and icon of Cuban culture.

After 25 years of global success, Havana Club needed to re-establish integrity and balance in the core brand portfolio with a new brand vision, architecture, identity and visual language for people thirsty for the taste of Cuba.

To capture the authenticity, craftsmanship and ‘human touch’ at the heart of Havana Club, we worked with Cuban artists at every stage of the redesign. For the most premium spirit in the range, Havana Club 7, we combined two classic Cuban aesthetics – 19th Century cigar art and screen printing – to bring the energy of the Cuban people together with the artistry inherent in the rum’s production. The new bottle is bolder and more substantial, whilst a series of unique neck tags connects the customer with the craftsmen behind the rum.

Client

Havana Club

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com