Founded in 2008, Help Remedies disrupted the staid and repetitive look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve. Take for example, Help I have a headache or Help, I've cut myself.
We designed the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose. To give the brand a stronger presence and more immediacy of recognition, we refined the identity and color coded the embossed pill shape to indicate the size of the product inside. Without hard-to-pronounce or difficult-to-understand ingredients, Help Remedies makes recovery, easy.