Intelligentsia Coffee

When future demands mean you have to shine brighter, how do you illuminate your specialness?

With a growing desire for real connections to people and ingredients in an increasingly disconnected world, Intelligensia Coffee provides a local hotspot to bring communities together, one cup of brew at a time

Intelligentsia Coffee

To celebrate a monumental milestone for the brand – their 25th anniversary – Intelligentsia Coffee approached us to create a bolder, more meaningful visual brand expression of their coffee bag portfolio. The new design elevates the specialty coffee while reinforcing the brand's uniqueness, which has made them a pioneer in the industry since their inception – direct trade relationships, seasonality and extraordinary coffee.

The brand refresh consisted of polishing the wings and the eye of the Intelligentsia logo for legibility. Then a new icon system was created on the side panels of each coffee bag to communicate the product care and preparation process. All of which is expressed with individuality on the packaging for each, unique variant. Each bag democratizes the passion for artisanal coffee, giving equal priority to the whole product range, by educating consumers on provenance and seasonality in a clear and coherent manner.

Client

Intelligentsia Coffee

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com