Little Dish

When parents struggle to serve healthy food, how do you help dish it up by the spoonful?

By fulfilling responsibility as the icon of the children’s chilled meal category, Little Dish is rewriting the rules and setting a new standard in children’s nutrition with its ‘Pots’ & ‘Pies’.

Little Dish

Our task was to better connect parents to the brand’s mission of “feeding healthy kids,” through strategy, design and portfolio architecture.

By using structural form, colour and material finish to hero the Little Dish brand experience, the new design brings the meals' nutritional credentials to the fore. Taking inspiration from colourfully-enamelled cookware and the kitchen cupboard, the ‘Pots’ and ‘Pies’ dishes are a first of their kind, with a bespoke shape, colour, surfacing and embossed detailing on unique handles to communicate the brand’s premium quality and drive ultimate differentiation on shelf. The ‘Pots’ and ‘Pies’ can be put straight into the freezer, oven or microwave – a complete and convenient meal solution in one. Bold graphic treatment and placement ensures that the card sleeve talks to both parents and kids, bringing the 'zoo crew characters' playfully to life.

Client

Little Dish

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com