Our task was to better connect parents to the brand’s mission of “feeding healthy kids,” through strategy, design and portfolio architecture.
By using structural form, color and material finish to hero the Little Dish brand experience, the new design brings the meals' nutritional credentials to the fore. Taking inspiration from colorfully-enameled cookware and the kitchen cupboard, the ‘Pots’ and ‘Pies’ dishes are a first of their kind, with a bespoke shape, color, surfacing and embossed detailing on unique handles to communicate the brand’s premium quality and drive ultimate differentiation on shelf. The ‘Pots’ and ‘Pies’ can be put straight into the freezer, oven or microwave – a complete and convenient meal solution in one. Bold graphic treatment and placement ensures that the card sleeve talks to both parents and kids, bringing the 'zoo crew characters' playfully to life.