LoveMade

How could we bring a Michelin star gourmet experience to the high chair?

By visually expressing the importance and value in taking babies' taste buds seriously.

LoveMade

Founded in 2010, LoveMade is revolutionising the traditional baby food aisle with the creation of Michelin-starred, pre-made dishes to help support baby growth and development. Across the range, each dish offers 100% organic, high-quality ingredients and unites great taste, texture and nutritional goodness.

In a category filled with meals in pouches and child-centred designs, we wanted to help LoveMade challenge the industry by re-focusing on its premium quality, with a trustworthy design that is both enjoyable for children and appealing to parents.

Our inspiration for the packaging design was to take babies' taste buds seriously. This thinking led to a packaging design range that evokes the different food textures found in LoveMade’s dishes – selected to help support and develop babies motor skills.

The new design uses colourful illustrations to focus on the ingredients, textures and spices in each dish and to reinforce the sensory experience and the importance of enjoying good food and flavours from an early age. The chef hat icon highlights the Danish Michelin Star Chef status while other bespoke icons – such as a cow or a chicken – give a clear indication of the protein in each dish and communicate transparency and trust in the quality of its recipes.

To find out more about our work for LoveMade or any of our other brands, get in touch.

Get in touch
Client

LoveMade

Mode of life

Taste

Awards won

The Dieline Awards

To find out more about our work for LoveMade or any of our other brands, get in touch.

Get in touch

 

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