Founded in 2010, LoveMade is revolutionizing the traditional baby food aisle with the creation of Michelin-starred, pre-made dishes to help support baby growth and development. Across the range, each dish offers 100% organic, high-quality ingredients and unites great taste, texture and nutritional goodness.
In a category filled with meals in pouches and child-centered designs, we wanted to help LoveMade challenge the industry by re-focusing on its premium quality, with a trustworthy design that is both enjoyable for children and appealing to parents.
Our inspiration for the packaging design was to take babies' taste buds seriously. This thinking led to a packaging design range that evokes the different food textures found in LoveMade’s dishes – selected to help support and develop babies motor skills.
The new design uses colorful illustrations to focus on the ingredients, textures and spices in each dish and to reinforce the sensory experience and the importance of enjoying good food and flavors from an early age. The chef hat icon highlights the Danish Michelin Star Chef status while other bespoke icons – such as a cow or a chicken – give a clear indication of the protein in each dish and communicate transparency and trust in the quality of its recipes.