Market Pantry

When you’re feeding America, how do you grow with the times?

Market Pantry – the private label grocery brand for iconic retailer, Target – wanted to keep up with the changing lifestyle needs and wants of today's visually esthetic driven world by modernizing its product line to proudly be display in the homes of consumers.

Market Pantry

Working in close collaboration with the Target creative team, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each product to be celebrated individually. The design maintains and enhances Market Pantry’s core color combination of red and white with typography that plays an essential role in maintaining uniformity. A bold photography style, almost always shot from the top down, highlights the quality of the products. The result is an expressive and flexible private label brand that consumers can feel proud to display in their home.

To find out more about our work for Market Pantry or any of our other brands, get in touch.

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Client

Target

Mode of life

Taste

Sector

Retail

Expertise

Packaging

To find out more about our work for Market Pantry or any of our other brands, get in touch.

Get in touch