Market Pantry

When you’re feeding America, how do you grow with the times?

Market Pantry – the private label grocery brand for iconic retailer, Target – wanted to keep up with the changing lifestyle needs and wants of today's visually aesthetic driven world by modernizing its product line to proudly be display in the homes of consumers.

Market Pantry

Working in close collaboration with the Target creative team, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each product to be celebrated individually. The design maintains and enhances Market Pantry’s core color combination of red and white with typography that plays an essential role in maintaining uniformity. A bold photography style, almost always shot from the top down, highlights the quality of the products. The result is an expressive and flexible private label brand that consumers can feel proud to display in their home.

Client

Target

Mode of life

Taste

Sector

Retail

Expertise

Packaging

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com