Nubocha, a combination of the three words and components that pull the offer together: Nu – Nuts, Bo – Bologna – and Cha – the sound of spring water pouring, is a product challenging the ice-cream and frozen desserts sector, which is largely made up of two very different propositions, with sinful at one end and worthy at the other.
To do this, we chose to reinvent the idea of dessert and raise expectations by making space for something better – literally encouraging people to look below the surface and visually awakening them where simple, pure and natural create a new kind of flavor and taste sensation.
The brand strategy and creation is directly related to Gianluca’s rebel, provocateur character and we chose to bring the brand idea and mission to life by building a creative world around Gianluca and his global connoisseur of taste. This inspired our brand essence, ‘elemental pirate’, where there is limitless potential for discovery and real food for people to love without limits. Everything is authentic, from the appearance, the taste, the way it makes you feel. The brand design lands at the intersection of foodie and adventure with a celebration of the flavors, cocoa pods, cashews, peanuts intermingle with an adventurous world filled with wildlife to intrigue those with an adventurous spirit - who don’t want to settle for status quo food options.