Our redesign of the brand identity and packaging design for Snow Beer’s Original Malt expresses a refreshing new drinking moment, by communicating the pure and simple quality from China’s revered brewing icon.
Designed for people who are appreciative of the rejuvenating moments a beer can offer – Snow Beer wanted to promote the quality taste profile of its Original Malt beer.
This thinking inspired our creative idea for an all-encompassing, ‘fountain of refreshment’. Beautifully stylised and intricate illustrations fall around the brand mark on the label evoking the idea of a fountain, richly full of the quality ingredients which give the beer its distinctively crisp and malty taste.
The new, natural and muted green, orange and yellow colours are selected to enhance all of the brand’s elements together into a more modern, emotive and eye-catching design.