OTO

Rooted in the brand idea ‘Amplify the silence’ OTO is designed to evoke the premium nature of its CBD oils and their antidote to modern-day stress

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The first-of-a-kind CBD oils for the UK personal care market, OTO is challenging existing stigma and perceptions of CBD and cannabis products with a premium, natural product promoting a daily solution to anxiety and busy, stressful lifestyles.

Our design for OTO positions the brand as a premium lifestyle leader in the emerging and exciting new CBD space. The modern white boxes open up to vibrant photography that frame and hero the oil vessels at the centre of the box. Photography features super macro shots of ingredients found within the oils whilst the colours complement the occasion and benefit of the oil, for example, Amplify features a hit of orange and Balance employs a more calming purple palette.

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