Jamie’s Farm New York

How do you create a new community to bring farm to table?

Jamie’s Farm New York

As a new breed of urban farmer, Founder of Jamie’s Farm New York, Jamie Kim, is playing a pivotal role in not just the granola category, but in how she is collaborating with local producers and helping them bring their products to larger markets. This foresight, combined with her own expertise and commitment, inspired us to elect a personal name - rebranding her award-winning, organic gourmet granola brand from "Bumble & Butter" to Jamie’s Farm New York as the brand looks to embark on its next chapter of growth.

Every element of our rebrand from the personal name, to the bird asset and the iconography embraces the unique nature, method and personal touch at the heart of the Jamie’s Farm brand. The bird represents the spreading of the seed that forms the basis of the product, the symbolic cut-out window – features sprouting plants with a different design of a well-known gardening tool to represent each flavour variant – with back-of-pack iconography showing people how to use the product across a spectrum of foods and occasions to tie into the unique flavours.

To find out more about our work for Jamie’s Farm New York or any of our other brands, get in touch.

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Client

Jamie Kim

Mode of life

Nature

Taste

To find out more about our work for Jamie’s Farm New York or any of our other brands, get in touch.

Get in touch