The creative approach needed to break through the generic and prescriptive look and voice of the coconut water category and elevate Toniq as a premium and progressive drinking experience – an innovative sparkling coconut water brand with the added benefits of ginger juice, magnesium and probiotics.
The name hints at both the perceived benefit of an old-fashioned tonic and also the super-nutrient goodness of today’s key magnesium ingredient, with the ‘IQ’ cementing the idea of the power to be found in this new and intelligent coconut water. The light, feathery feel of the inside of a coconut is expressed through a unique and embossed visual identity to symbolise the lighter nature of the drink and create an experience led by the bottle in the hand. The brown glass bottle naturally reflects the outer shell of a coconut, cues a more crafted and premium feel, protects the integrity of the drink and is fully recyclable – all set off by the choice of a stylish and contemporary rose gold cap. A beautifully better choice.