We needed to reimagine the Wagamama takeaway experience, designing new takeaway packaging branding that looked beautiful and was easy to use, thus helping create the same level of excitement, taste and aesthetic value that can be found in the restaurant.
Our new design has revolutionised everything, from food preparation and delivery to the consumer experience in the home, centring on a new bowl system that performs functionally, improves heat retention and maximises the freshness and presentation of every meal. In the absence of staff, the human-centric design tells the Wagamama story and reflects the care and consideration that goes into every bowl of food. Wagamama is beautifully moving from ‘bowl to soul’ branded takeaway packaging in order to deliver an inspirational new eating out experience that positions the brand as the defining icon of high street takeaway.
To find out more about our work for Wagamama or any of our other brands, get in touch.