Wagamama

How can you deliver an authentic experience when you’ve always received a generic one?

With fast-casual dining and home delivery becoming increasingly popular choices, Wagamama wanted to take the takeaway from just functional to offering its consumers a bowl to delight, on every level, and a more enjoyable eating experience wherever and whenever they choose to indulge.

Wagamama

We needed to reimagine the Wagamama takeaway experience, designing new takeaway packaging to look beautiful and function effortlessly to create the same level of excitement, taste and esthetic value that can be found in the restaurant.

Our new design has revolutionized everything from food preparation and delivery to the consumer experience in the home, centering on a new bowl system that performs functionally, improves heat retention and maximizes the freshness and presentation of every meal. In the absence of staff, the human-centric design tells the Wagamama story and reflects the care and consideration that goes into every bowl of food. Wagamama is beautifully moving from ‘bowl to soul’ to deliver an inspirational new eating out experience that positions it as the icon of high street takeaway.

To find out more about our work for Wagamama or any of our other brands, get in touch.

Get in touch
Client

Wagamama

Mode of life

Mobility

Taste

To find out more about our work for Wagamama or any of our other brands, get in touch.

Get in touch

 

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