We needed to reimagine the Wagamama takeaway experience, designing new takeaway packaging to look beautiful and function effortlessly to create the same level of excitement, taste and esthetic value that can be found in the restaurant.
Our new design has revolutionized everything from food preparation and delivery to the consumer experience in the home, centering on a new bowl system that performs functionally, improves heat retention and maximizes the freshness and presentation of every meal. In the absence of staff, the human-centric design tells the Wagamama story and reflects the care and consideration that goes into every bowl of food. Wagamama is beautifully moving from ‘bowl to soul’ to deliver an inspirational new eating out experience that positions it as the icon of high street takeaway.