Our organic design system and playful logo – suggesting a reverse heart – now puts the loving act of gathering together around great-tasting food at the center of Wild Harvest. Leafy, harvest-inspired illustrations embrace the brand mark and consistently pull the branding together with bright, natural colors segmenting the ranges. An exciting, modern and ownable expression that brings joyfulness and simplicity to the full brand system to capture the attention of both consumers and retail partners.
The brand now literally and evocatively embraces the all-encompassing idea of Wild Harvest: harvesting the best and highest quality products – from food to kids, pets to household cleaning to enrich people’s lifestyles.