WW

As the social phenomenon of wellness gains weight, how do you remain the one to watch?

Person by person, community by community, health spreads. Even though people are thinking in healthier ways, WW (formerly Weight Watchers) wanted their brand redesign to be conveyed in less functional and more expressive ways.

WW

With proven programming, wellness workshops and a hyper-connected community, WW has helped people achieve their health goals for over 50 years. Given the growth of the company and the societal shift away from diet culture, WW embarked on a change of its own – a global rebrand.

To usher in a new era for the wellness experts, we led the global packaging redesign for WW's range of snacking products. Our design expresses the brand transformation in an emotional and impactful way, extending the appeal of the brand to anyone looking to lead a healthier life while continuing to resonate with existing members around the world.

We shifted the SmartPoints, the brand’s proprietary point value system, from the front-of-pack placement to ensure that the focus is on the enjoyment of the food and a modern lifestyle approach to the WW brand.

Through its unexpected color palette, proud WW brand mark and photography of real food, the renewed packaging makes a bold declaration as an intuitive and easy-to-shop design system as WW sports a new mission – Wellness that Works.

Client

WW (formerly Weight Watchers)

Mode of life

Community

Expertise

Packaging

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com