With proven programming, wellness workshops and a hyper-connected community, WW has helped people achieve their health goals for over 50 years. Given the growth of the company and the societal shift away from diet culture, WW embarked on a change of its own – a global rebrand.
To usher in a new era for the wellness experts, we led the global packaging redesign for WW's range of snacking products. Our design expresses the brand transformation in an emotional and impactful way, extending the appeal of the brand to anyone looking to lead a healthier life while continuing to resonate with existing members around the world.
We shifted the SmartPoints, the brand’s proprietary point value system, from the front-of-pack placement to ensure that the focus is on the enjoyment of the food and a modern lifestyle approach to the WW brand.
Through its unexpected color palette, proud WW brand mark and photography of real food, the renewed packaging makes a bold declaration as an intuitive and easy-to-shop design system as WW sports a new mission – Wellness that Works.